This will allow you to make videos you know people want to watch.īefore you start creating a video, ask yourself: While this may have worked for a tiny percentage of content creators, you’re much better off coming up with a content strategy before you even create your account. However, if you want to build a successful YouTube channel, you can’t just make random videos and hope they gain traction. Your videos can be about literally anything, as long as you follow YouTube’s community guidelines. These videos can be as long as 15 minutes for unverified accounts and 12 hours (or 256 GB, whichever is less) for verified accounts. In this post, you’ll learn how to make YouTube videos to market your business, develop your brand, and make money directly from the site.Ī YouTube video is any video uploaded to and shared on the video-streaming platform. With all that traffic, you’re missing out if you’re not sharing content on the platform.īut how do you get started creating YouTube videos? Better yet, 62% of users access YouTube daily, and 92% of American users visit the site at least once a month. The site receives 1.7 billion unique monthly visitors and over 14 billion total visits each month. While short-form video apps like TikTok and Instagram Reels have recently gotten most of the spotlight, YouTube remains the most popular video-sharing platform in the world. Video has never been more critical in the marketing world than it is now.
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